Thu 8/17/2006 - Chamber e-Reminder: New Example Posted - Publications Committee meeting notice

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Comments, Questions or requests to be removed or added to this list should be sent to Phil Berndt at: phil@doorcounty.com

 

 

Chamber e-Reminder

 

New Planner Examples Posted Online

To better illustrate the 2007 Vacation Planner formats, a new example has been posted on the members’ website at:

Ad Layouts:  http://www.doorcountychamber.org/Publications/VP07-Ad-Layouts-Detail.html

Charts:  http://www.doorcountychamber.org/Publications/Sample-2007-VP-Charts.pdf

 

Our apologies to anyone who misunderstood our examples to include a Door County logo on each ad – this is where YOUR logo would be featured.   With a commitment to recreate the Door County Vacation Planner with the Visitor in mind, your Publications Committee literally investigated hundreds of guide books to find the very best of the best.  The conclusion was hard to swallow but it was clear there would have to be hard changes if we were going to expect different results.  None of the smaller sized publications offered more than a directory and we realized that even TV Guide has changed to a magazine sized publication.  The larger pages offer an ample palette to paint the Door County experience with inviting copy and intoxicating photos.  The many experiences to enjoy in Door County will be highlighted by smaller breakout boxes featuring related activities and businesses that provide the fun.  The whole piece will be completed with an extensive resource of easy to use maps, charts and directories.   Whether you’re a traveler deciding where to go on your next vacation or, what to do next while in Door County, our new Vacation Planner will make you want to go there.

Publications Meeting Reminder...

If you are interested in attending our next Publications Meeting, the committee is meeting on:

Tuesday, August 22nd at 8:30am – at the Bertschinger Center, Egg Harbor.

If you plan to attend, drop me a note and I’ll save you a seat.  Phil: phil@doorcounty.com

 


When: Tuesday, August 22nd, 8:30 a.m.
Where: Bertschinger Center, Egg Harbor.

 

Agenda Items

·                                 Review & Select Printer for the 2007 VP

·                                 Discuss Ad Layout Issues for 2007 VP

·                                 Discuss Possible Writers for 2007 VP

·                                 Discuss any other items regarding 2007 VP

 

All committee meetings are open to the public and everyone is encouraged to attend.

In Your Own Words

Unfortunately, only two or three people offered to submit copy for the 2007 Vacation Planner.  We are offering you the opportunity to express the experience you create in Door County – in your words.  The actual writing does not have to be completed right away, we only need to know that you would consider the task. 

 

Smaller “breakout Articles” will start around 200 words, with main categories up to 1,000 words.

 

Don’t be shy, send in your reply.

 

Contact Ann Birnschein at: ann@doorcounty.com

 

Here are the topics we will need copy for…

 

Sell Copy Categories

  • Natural Beauty

    • Parks & Preserves

    • Flora & Fauna

    • Bird Watching

    • Beaches & Water Activities

    • Islands & Lighthouses

    • Orchards

  • County History & Museums

  • Sought-after Experiences/What’s Hot/What’s New

  • Arts & Culture

  • Local Cuisine

    • Fish Boils

    • Supper Clubs

    • Wineries & Breweries

  • Local Musicians/Bands

  • Family Fun/Attractions/Mini-golf

  • Romantic Getaway/Carriage Rides

  • Unique Shopping Experience

    • Antiquing

    • Markets & Specialty Foods

  • Outdoor Recreation

    • Fishing

    • Boating

    • Biking & Hiking

    • Golfing

    • Winter Activities

    • Horseback Riding

  • Educational Courses/Culinary Schools

  • Festivals & Major Events

  • Spas & Wellness/Fitness

 

 Info Copy Categories

  • Plan Your Trip

    • Getting Here

    • Local Transportation

    • Weather & Sunsets/Sunrises

    • Community Profiles

    • Trip Ideas

  • Local Dictionary/Terms/Phrases (ex: “The Outdoor” = Skyway Drive-In Movie Theatre.)

  • Local Secrets and/or Hot Spots

  • Seasonal Activities/Promos

  • Meeting & Events Planning

 

If you think you would like to take on the challenge of submitting copy for our consideration or, would like to learn more about the amount of text needed for a specific category, please contact Ann Birnschein, Publications Director, at: ann@doorcounty.com and let her know you are interested!

 

Copy selected for publication will be recognized with a bio on the contributing writer’s page.

Attention Go-Guide Advertisers

If you have previously advertised in the Chamber’s Go-Guide, please be aware that the Go-Guide will be merged into the Vacation Planner this year (there will NOT be a separate “Go-Guide”) – and, Vacation Planner information and contracts will start to arrive in your mailbox this week and You Will NEED to Read This Information.

 

The 2007 Official Vacation Planner will have a whole new look and feel that is completely designed around the needs of our traveling public.  Not only will this reunite the County’s information into one master publication, it will also insure that visitors are aware of your business BEFORE they arrive – as well as when they get here!   With adventuresome changes and more user resources than ever, it’s sure to be the hottest guide to find its way into the hands of the traveling public in a very long time and, we can’t wait to show you the finished product!

 

Mark Your Calendars

Open House Information Sessions

 

Wednesday, September 20th

Or

Wednesday, September 27th

Location & Time: Door County Chamber Office, Sturgeon Bay, 8:30am-4pm

Watch for an e-Reminder around the beginning of September for more times & locations.

 

Come any time between the listed session times above and chamber staff will be available to answer questions and/or help you fill out your contracts on an individual basis.

 

Publication Contacts

Questions or Problems?

If you have any questions, or would like some help filling out your contract, call the Chamber office at

(920) 746-6663 or 868-3521

and ask to speak with Cathy (x812) or Ann (x808)

They can also be reached via email at:  Cathy (cathy@doorcounty.com)  or Ann (ann@doorcounty.com).

 

 

We are happy to help in any way we can to make this process easier for you.

For Contract help -  or to arrange for on-site assistance -  please contact Cathy.

For technical assistance with Art or Layout, please contact Ann. 

Deadlines

Contract Deadline: Sept. 29, 2006

Art Deadline: Oct. 20, 2006

 

Did you know that our publications are laid out by a team of ONE?    Your early submission of Contracts and Artwork are a BIG HELP during the planning stages and always work to your favor.   Each year we receive a disproportionate number of late submissions and, even though we accept them with a smile, you can’t imagine the trouble and frustration this causes in the actual layout process.  It is far easier to make changes than it is to make room so, please help us – help you - by making time to complete your contract as soon as you receive it and returning it to us in one of the following ways:   

 

MAIL:   ATTN: Cathy Lynch

Door County Chamber of Commerce

P.O. Box 406

Sturgeon Bay, Wl 54235

 

FAX: (920) 743-7873

 

PERSONAL DELIVERY: 1015 Green Bay Road, Sturgeon Bay

 

P.S. If you do not receive a contract by August 21st, please contact Cathy at ext.812 or cathy@doorcounty.com

 

Online Examples of Charts and Ad Format

Two changes, which may affect the way you plan your Ad for this year’s Vacation Planner, are the Ad and Chart formats.   

 

The new format is designed to address the needs of today’s traveler and the way they gather information.   This will be a departure from the past we’re certain about the needed change.  

 

To help our visitors navigate the peninsula, color coding will enhance our publication by associating specific colors to areas within the County and then carrying that color through Charts, Maps, Listings and Display Ads. 

 

The following mock-ups were designed with elements at hand.  Please disregard any possible association with pictures or familiar names used to illustrate the new formats – they are only samples. The logos incorporated into the examples are only examples.  Your logo would appear on the ad – not the Door County logo.

  

Ad Layout: http://www.doorcountychamber.org/Publications/VP07-Ad-Layouts-Detail.html
 Charts:  http://www.doorcountychamber.org/Publications/Sample-2007-VP-Charts.pdf 

 

Of course, you can always contact me with any questions or comments you may have.  phil@doorcounty.com

 

I’m excited to see what you come up with.

 

Thanks in advance.

 

Phil

 

 

 

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